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At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative people who value ownership over all we do to create a product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
As a Marketing Operations Specialist at Branch, you support the APAC field and digital marketing team at Branch to drive meaningful engagement across customers, prospects, and partners. You will have the opportunity to learn how to drive best-in-class marketing programs by partnering with regional marketing managers. You’ll be part of a team that is hungry to succeed, tackles difficult objectives, and celebrates together.
As a Marketing Operations Specialist, you’ll get to:
Create and send email campaigns using Marketo marketing automation tool.
Create and manage event web pages using existing platforms.
Follow defined operating procedures to set up backend program automation using Marketo.
Proactively maintain the health of our marketing database through data enrichment, scrupulous hygiene, and persona segmentation.
Maintain high data accuracy by adhering to naming conventions, enriching data, and updating calendar invitations.
Update and maintain regular metrics reporting between sales and marketing.
Tackling integration issues between all of our marketing tech stacks.
You’ll be a good fit if you have:
Bachelor’s degree.
Meticulous approach to detail, process, and data management.
Experience with using a marketing automation platform, such as Marketo. Marketo certification is preferred.
Comfortable working with data in CSVs. Google Sheets and Salesforce reports.
2+ years of working experience in a marketing setting.
A little bit about us:
Branch has raised more than $667M from investors such as NEA, Founders Fund, and Playground Ventures.
We are headquartered in Palo Alto, CA with offices around the globe.
Diversity at Branch ranks in the top 10% for similarly sized companies (by Comparably).
In 2022, we were recognized as one of Forbes Best Startups and certified by Great Places to Work.
We have more than 3 billion monthly users and are partnered with over 100,000 apps.
If you think you’d be a good fit for this role, we’d love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can’t wait to show you what we have to offer!
Please note that Branch’s COVID-19 vaccination policy requires all team members who will be working from one of our offices or will be attending company events to be fully vaccinated against COVID-19, subject to qualifying accommodation requests.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
