Bosch Group Hiring for AIShield – Marketing Manager at Bengaluru, Karnataka Full Time

Bosch Global Software and Technologies Private Limited (BGSW), is a 100% owned subsidiary of Robert Bosch GmbH, one of the world’s leading global supplier of technology and services, offering end to end engineering, IT and Business solutions.

With over 25000 associates, BGSW is the largest software development center of Bosch outside Germany, indicating we are the Technology Powerhouse of Bosch in India. We have a global footprint with presence in US, Europe and the Asia Pacific region. BGSW is ISO 9001:2008 certified (2012), appraised at CMMI-L5 as per version 1.3 (2011), ASPICE – level3 based on version 2.5 and ISO 15504- 5 and 7, and also ISO 27001 with seven state-of-the-art facilities spread across Bangalore and Coimbatore in India, Ho Chi Minh City in Vietnam and Guadalajara in Mexico, ISO/IEC 20000-1:2011 certified (2014).

We nurture, build and sustain enduring customer relationships to enable direct operational and strategic benefits to our customers. We make it happen through qualified, motivated and flexible professional associates, who uphold the heritage and values of Bosch – time-tested over 125 years of a successful journey; a journey marked by quality, reliability and innovation of service to enhance the interest of our customers and the community we live in.

We provide solutions for businesses in primarily three areas:

• Engineering Services
• IT services
• Business services

Our focal industries:

• Automotive industry
• Industrial Technology
• Consumer Goods and Building Technology.

Our role

“We see BGSW as helping us to achieve the technological lead we need to have in order to prevail in increasingly competitive world markets….. BGSW is about ensuring product excellence under conditions that allow us to maintain our global competitiveness” – Mr. Franz Fehrenbach, Chairman of the Board of Management, Robert Bosch GmbH.

Job Description

AIShield is a start-up of Bosch with a vision to secure AI systems of the world. AIShield has developed production optimized novel technology to ensure secure and trustworthy AI adoption. With its SaaS product and enterprise solution, AIShield improves the robustness of AI models against adversarial attacks, including extraction, evasion, and poisoning. Prevention against these adversarial attacks ensures safe and secure adoption of AI against losses associated with revenue, intellectual property, and brand reputation. AIShield ensures compliance to proposed AI regulations and cybersecurity guidelines such as the EU AI Act across industries for AI driven products & services. The proven and already deployed solution across industry AI use cases, has been developed with 3 years of unmatched deep technology research at Bosch and holds 25+ patents in AI Security.

Marketing Manager

As a Marketing Manager at AIShield, you will be part of a deep tech SaaS start-up driving marketing initiatives for lead generation, brand recognition and go-to-market strategy execution for our AI Security solution. You will collaborate with product and sales teams to create product positioning and messaging across various channels and campaigns.

Responsibilities:
Marketing strategy – you will drive B2B customer acquisition & retention at AIShield

Lead Generation: Being responsible for providing MQL (Marketing Qualified Leads) to sales

Brand Awareness: Driving digital presence and brand recognition in the target markets and tech communities

Event Marketing: Identify global target events and manage event representation & execution

Campaign Management: Launch & analyze campaign effectiveness (events, roadshows, webinars, LinkedIn)

Insights: AI Security trends, Competitive landscape, Target regions & industries

Public Relations: Build and maintain public relations in the relevant forums

Analyzing data and metrics to measure the effectiveness of marketing efforts and improvements

Research, write and publish content for blogs, whitepaper, website and more

Content Management – Effective content strategy and execution for product & sales collaterals (videos, brochures, business pitch etc.)

Qualifications

2-7 years B2B SaaS/Technology-based marketing experience.

Experience in AI Security or Cybersecurity industry is a plus.

Acquisition and lead generation experience.

Experience using inbound marketing, sales, and customer services tools (ex. HubSpot).

Strong analytical skills and ability to interpret data.

Strong communicator with exceptional written and verbal communication & presentation skills

Proven ability to collaborate with cross-functional teams and manage stakeholders.

Passion for technology, innovation, and the ability to learn new things quickly.

Strong project management skills and the ability to work in a fast-paced, results-driven environment.