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Marketing Manager, Diabetes Institution – Mumbai-227996
OUR COMPANY
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.
Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
THE POSITION
Support the institutional business to achieve Top Line Sales of assigned brands.
Tasks & responsibilities
Understand the market environment in the reimbursed segment for the assigned portfolio and be able to identify the drivers/opportunity areas, subsequently work with the line manager in defining the institutional strategy for the brands
Identify and communicate major market and competitive environment trends and how they will impact the customer, market and brands (e.g. competitor analyses)
Develop and execute communication plan for the Brands in reimbursed market on an annual basis.
Formulate tactical activations in line with defined strategy
Identify new channels for digital activations and formulate a digital communication plan in line with Integrated Customer Plan
Ensure effective execution of activities by interfacing with the sales team on a periodic basis.
Maintain a tracker and analyse impact of specific activations for the brands
Participate in the development of the stakeholder strategy leveraging the support of Line Report, Business Analysis and other functions.
Provide inputs to the Brand Planning process
Cross-functional collaboration with brand teams, sales, medical, market access, legal, healthcare compliance, purchase, regulatory, finance, supply chain for brand objectives
Undertake Fieldwork to capture competitor information, gauge customer perception and identify execution gaps
Coordinate with creative and event agencies to drive marketing campaigns and activities
Requirements
Education: Bachelor’s degree, Post Graduate in Science/Marketing preferably have Master of Business Administration.
Diabetes work experience preferred
5-6 years work experience in Marketing
Integrated brand/ customer planning
Development of promotional communication & campaigns
Develop KOL advocacy
Market research
Sales analytics
WHY BOEHRINGER INGELHEIM?
With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth. We also offer a competitive salary, generous amount of vacation time, numerous benefits towards your wellness & financial health and work-life balance. Plus, an onsite gym, best-in-class cafeterias and coffee bars to keep you energized and healthy and other various benefits and rewards. Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.
READY TO CONTACT US?
Please contact our Recruiting Team: [email protected], Tel: + 91-22-7145-6700
Job – Marketing
Primary Location – Africa, Asia, Australasia-IN-Maharashtra-Mumbai
Organization – IN-Boehringer Ingelheim India Pvt Ltd (India)
Schedule – Full-time
