Log In
Sign Up
Chennai, India
The Opportunity:
Recently combined with Anthology, Blackboard offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.
We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.
For more information about our company and career opportunities, please visit www.blackboard.com.
This role works in our Global Marketing and Communications organization and is responsible for creating and implementing effective program strategies that are aligned with the go-to-market goals and objectives for our products and services solutions.
As a Field Marketing Specialist for Asia, you will be responsible for supporting the demand and lead generation campaigns with a focus on executing field-ready programs, and then tracking and reporting on their results with the objective of generating incremental pipeline for existing and new products and services. You will report to the Head of Marketing, Asia Pacific and will support the Blackboard Marketing plan for Asia to leverage messaging, influence the marketplace, capture customers and prospects, and generate, nurture, and convert pipeline for all platforms.
Specific responsibilities will include:
Helping to maintain a repeatable and sustainable field-ready demand and lead generation process, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth for targeted platforms
Supporting the creation of integrated programs and campaigns that align with new product launches, upselling and cross-selling opportunities, and new markets
Understanding and utilizing marketing automation tools with the guidance of internal stakeholders and agencies for marketing campaigns, programs and reporting
Providing support in the development of marketing programs to manage pipeline opportunities in support of sales
Supporting online and face-to-face events from planning to execution and reporting
Executing regional, cross-messaging campaigns that support sales and client retention with a channel and international mindset
Providing support for events including trade shows, conferences, and industry events
Helping adapt and localize campaigns, marketing materials, and other lead generation activities
Assisting in copywriting and developing content to create marketing assets
Promoting sales support and sales communications as part of ensuring the success of demand generation programs
Building a good rapport with the sales team and understanding their market needs
Working with regional channel partners to localise marketing campaigns and lead generation activities, helping to drive channel partner business
The Candidate:
Required skills/qualifications:
2+ years of marketing experience
Bachelor’s degree in marketing, communications, business, or equivalent work experience
Project management, event planning, and campaign execution skills
Go-to-market plan execution capabilities
Creative thinker
Enthusiastic and ready to learn
Strong interpersonal skills
Excellent spoken and written English
Preferred skills/qualifications:
Tech savvy
Multi-tasker and highly organized
Experience managing and creating marketing automation campaigns, working with Salesforce, and working with telesales/telemarketing teams
Fluency in one other spoken and written Asian language
To ensure the safety and wellbeing of our employees during the COVID-19 pandemic, Blackboard positions are currently remote (where possible).
The Office:
Blackboard has an office in one of the biggest cultural, economic, and educational centers in South India: Chennai.
Located on OMR, the IT corridor of South Chennai
Easy access to Velachery, Thiruvanmiyur Railway station and bus stop
Very close to Tidel Park, Ascendas, and SRP Tools – Holiday Inn
Office provides lunch Tuesday – Thursday and evening snacks Monday – Friday
Office is situated behind Hotel Turyaa on the 5th floor of Rayala Techno Park
Fun Committee, Happy Fete Team, Food Committee, and Sports Committee ensures fun at work
ISR Team actively engages employees in contributing to various local charities
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
Req ID: 516
