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Bajaj Finance Limited Hiring for National Lead – Web Business and Group Marketing at Pune Full Time
Job Description
Job Summary
* National Lead – Web Business and Group Marketing
Job Purpose
‘This position is open with Bajaj Finance ltd.’
Job Duties & Key Responsibilities
* Duties and Responsibilities – ROLES AND RESPONSIBILITIES 1. New channel identification . Work with various industry partners across the digital marketing landscape to identify opportunities for creating new channels of acquisition . Engage with key external industry bodies to explore possibilities of doing beta roll outs with the company . Forge unique partnership models with the above to create new channel models and funnels 2. New sourcing channel development . Create the blueprint for the new channel clearly identifying the lifecycle over 3/6/12 months . Work with IT Operations Business and other internal stakeholders to conduct feasibility tests . Convert the 12-month roadmap into user stories clearly calling out the dependencies on the above-mentioned internal stakeholder . Identify champion use cases with businesses that will be rolled out in stage 1 . Lead the overall project management during the development phase . Evangelize proactively by offering ideas business specific use cases and advice to develop and improve new channel delivery 3. New channel adoption . Work with Web Performance Business Leads and respective business COEs/ Product teams to develop go-to-market plans on digital . Work with SMM teams to create awareness programs about the new channel(s) . Drive adoption across all the web performance business & monitor channel usage statistics and respond to any issues that emerge from this data . Build a robust governance framework which enable customers consent as primary trigger for the engagement for a session/period/frequency 4. New channel funnel management . Work with respective Web Performance Business lead on the overall funnel of the new channel . For the first 90 days of launch own the funnel along with the above lead 5. Channel feature management and UX . Proactively manage the product lifecycle of the new channel . Introduce new features and enhancements on the channel . Work with the design and content teams to enrich the overall user experience WHAT TO EXPECT IN NEXT 3 MONTHS First 90 days could get overwhelming in a fast-paced high-growth lets-get-it-done-today environment. This is your time to get a hang of this place make new friends create your own network and understand the overall business model. All this while being driven hard to do something great overnight. Don’t get scared we are a friendly place😊 WHAT TO EXPECT IN NEXT 9 MONTHS If you get a hang of it and strike a homerun you will be marked as potential high performer and included into strategic initiative and possibly also in the digital transformation project.
Required Qualifications and Experience
* PROFESSIONAL EXPERIENCE AND QUALIFICATION . 9-12 years of experience (at most) in building products and/or features in payments and banking . Post-graduation in Management from a Tier 1 B school, with graduation in Computer sciences or equivalent from a Tier 1 Engineering college . Knowledge and experience of managing digital platforms (e.g., web, mobile, social media, digital advertising, SEO, CRM, customer segmentation) . Experience of managing productive relationships with a range of external suppliers . Experience of making decisions by assessing analytics data, user research and stakeholder requirements. . Deep customer focus by understanding customer behavior and analyzing data & journey experiences . Proficiency with analytics, performance monitoring, tracking and presenting the same to the stakeholders MOST IMPORTANT SECTION (MUST READ) What kind of place this is . 65 hours per week, 6 days a week – It will be so engaging that you won’t realize . Fluidity – we are dynamic and continuously upgrade, update and improve . No nonsense, no bureaucracy – we have a flat structure and believe in transparency . Magic in madness – we work and party like crazy . Stronger, faster, better – twice as fast career growth than any other organization . Informal – no dress codes, no fixed seating . Pushy – we like getting things done in least time . Cool colleagues – buddy like peers . Le Mans – passion runs in our veins 24×7 What’s in it for you . Fast growth (really fast, if you like working hard) . Big money (if you stay long enough) . Great career in a great company . Lots to flaunt about (once you get there) What could go wrong for you If any of the following statements apply to you: . Discomfort with ambiguity and stretch . Standing in line and waiting for instructions . Discomfort with complexity . Looking for work-life balance. We practice work-life integration!
* National Lead – Web Business and Group Marketing
Job Purpose
‘This position is open with Bajaj Finance ltd.’
Job Duties & Key Responsibilities
* Duties and Responsibilities – ROLES AND RESPONSIBILITIES 1. New channel identification . Work with various industry partners across the digital marketing landscape to identify opportunities for creating new channels of acquisition . Engage with key external industry bodies to explore possibilities of doing beta roll outs with the company . Forge unique partnership models with the above to create new channel models and funnels 2. New sourcing channel development . Create the blueprint for the new channel clearly identifying the lifecycle over 3/6/12 months . Work with IT Operations Business and other internal stakeholders to conduct feasibility tests . Convert the 12-month roadmap into user stories clearly calling out the dependencies on the above-mentioned internal stakeholder . Identify champion use cases with businesses that will be rolled out in stage 1 . Lead the overall project management during the development phase . Evangelize proactively by offering ideas business specific use cases and advice to develop and improve new channel delivery 3. New channel adoption . Work with Web Performance Business Leads and respective business COEs/ Product teams to develop go-to-market plans on digital . Work with SMM teams to create awareness programs about the new channel(s) . Drive adoption across all the web performance business & monitor channel usage statistics and respond to any issues that emerge from this data . Build a robust governance framework which enable customers consent as primary trigger for the engagement for a session/period/frequency 4. New channel funnel management . Work with respective Web Performance Business lead on the overall funnel of the new channel . For the first 90 days of launch own the funnel along with the above lead 5. Channel feature management and UX . Proactively manage the product lifecycle of the new channel . Introduce new features and enhancements on the channel . Work with the design and content teams to enrich the overall user experience WHAT TO EXPECT IN NEXT 3 MONTHS First 90 days could get overwhelming in a fast-paced high-growth lets-get-it-done-today environment. This is your time to get a hang of this place make new friends create your own network and understand the overall business model. All this while being driven hard to do something great overnight. Don’t get scared we are a friendly place😊 WHAT TO EXPECT IN NEXT 9 MONTHS If you get a hang of it and strike a homerun you will be marked as potential high performer and included into strategic initiative and possibly also in the digital transformation project.
Required Qualifications and Experience
* PROFESSIONAL EXPERIENCE AND QUALIFICATION . 9-12 years of experience (at most) in building products and/or features in payments and banking . Post-graduation in Management from a Tier 1 B school, with graduation in Computer sciences or equivalent from a Tier 1 Engineering college . Knowledge and experience of managing digital platforms (e.g., web, mobile, social media, digital advertising, SEO, CRM, customer segmentation) . Experience of managing productive relationships with a range of external suppliers . Experience of making decisions by assessing analytics data, user research and stakeholder requirements. . Deep customer focus by understanding customer behavior and analyzing data & journey experiences . Proficiency with analytics, performance monitoring, tracking and presenting the same to the stakeholders MOST IMPORTANT SECTION (MUST READ) What kind of place this is . 65 hours per week, 6 days a week – It will be so engaging that you won’t realize . Fluidity – we are dynamic and continuously upgrade, update and improve . No nonsense, no bureaucracy – we have a flat structure and believe in transparency . Magic in madness – we work and party like crazy . Stronger, faster, better – twice as fast career growth than any other organization . Informal – no dress codes, no fixed seating . Pushy – we like getting things done in least time . Cool colleagues – buddy like peers . Le Mans – passion runs in our veins 24×7 What’s in it for you . Fast growth (really fast, if you like working hard) . Big money (if you stay long enough) . Great career in a great company . Lots to flaunt about (once you get there) What could go wrong for you If any of the following statements apply to you: . Discomfort with ambiguity and stretch . Standing in line and waiting for instructions . Discomfort with complexity . Looking for work-life balance. We practice work-life integration!