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Responsibilities
Build and maintain marketing reports, visualizations, and data assets to inform marketing decision making and help quantify the impact of marketing awareness programs, campaigns, and channels
Conduct analysis that drives strategic recommendations on program effectiveness, operational efficiency, and ROI
Provide valuable insights into progression and velocity of the lead pass process, ensuring accurate handling, tracking, and reporting on SDR/BDR meetings set throughout the sales cycle
Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign performance and impact to sales pipeline progression, expansion, and customer retention
Analyse performance and share those insights with internal teams and company leaders
You will be a great fit if you have:
4+ years of professional experience in marketing, consulting, finance, or other areas with a heavy emphasis on analytics
Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
Proven analytical skills, including evaluation, analysis, and visualization with practical experience in using SFDC, SQL, Tableau, Excel, PowerPoint etc.
Extensive experience building and maintaining Salesforce reports
Proven success in a collaborative, team-oriented environment
Ability to think and work strategically, but also execute as an individual contributor
Experience in a B2B SaaS marketing and sales environment
