The Account-Based Marketing Associate will report to TBD Manager. The Associate will provide critical support to the Enterprise and Group Marketing teams, largely through conducting account-specific research on the 500+ health systems and medical groups in the Enterprise (ENT), Payer, Enterprise Client Development (ECD)/Strategic Accounts, and Group segments, as well as aiding in research for events targeting these segments. The Associate should be detail-oriented, creative, flexible, and able to collaborate with a wide variety of stakeholders in a fast-paced environment.
Responsibilities may include, but are not limited to:
Completing comprehensive research and intelligence documents detailing the strategic, operational, financial, and other newsworthy aspects of Enterprise and Group accounts to inform sales and marketing
Supporting the coordination and execution of all aspects of the Enterprise and Group Marketing teams
Working with a wide variety of team members to ensure alignment and follow-through on all campaigns, sales meetings, and events.
Proactively research a number of high priority accounts for the sales and marketing teams and providing key insights into targeting the accounts
Analyze information and synthesize it into easily digestible content for others to understand
Apply critical thinking to problem solving to help reach optimal solutions
Other duties as assigned by the Enterprise and Group Directors
Qualifications
Specific requirements of the Marketing Analyst:
Bachelor of Arts/Science or equivalent degree required
A self-starter with a keen attention to detail, demonstrated ability to drive projects, and excellent follow-through
Curious, creative and energetic problem solver
Ability to prioritize and manage projects independently with obsessive attention to detail
Capable and flexible enough to work in a fast-paced, deadline-driven environment
Required of All Employees of the Marketing Department:
Excellent verbal and written communication skills
Exceptional organizational skills
Self-starter who takes pride in problem solving skills
Detail-oriented approach to everything
Talent for effectively interacting with individuals at all levels of the organization
Ability to follow directives
Demonstrated commitment to completing tasks and objectives
Ability to keep multiple projects moving at once
A true professional possessing the highest ethical and moral standards
Flexibility to work long and unpredictable hours
Ability to maintain a positive mental attitude at all times
A team player
Open to feedback and on-going self-development
Mastery of all Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
Salesforce.com experience a plus
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don’t take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.