Create and incorporate a digital marketing strategy to drive awareness, traffic, leads and conversions.
Devise a PPC, affiliate, and performance marketing strategy, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).
Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to optimize and improve our marketing investments.
Design thinking – Strong sense of design aesthetics.
SEO, SEM and social media analysis.
Requirements
MBA in Marketing or any other related field with a minimum of 2 years of experience in performance marketing, with experience of leading a team.
Experience in marketing automation tools like Intercom, Web Engage & Clevertap.
Good understanding of PPC, programmatic, social and affiliate-based marketing with proven results
Strong data-driven orientation and analytical mind-set with a focus on ROI.