Bhopal, Madhya Pradesh, India
Function: Sales, Marketing and Alliance
Employee Type: Permanent Full Time
Seniority Level: Associate
UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.
Reviewed: 2nd June 2015
JOB TITLE : Field Marketing Manager
DEPARTMENT : Sales & Field Marketing
POSITION REPORTING TO
Zonal Marketing Lead
Responsible for implementation of marketing strategies in the Region, subject to budget parameters, at Regional and Territory levels and support zonal sales objective.
Initiate development of campaign plans for brand promotion of specific products
Implement crop specific/ product specific/ segment specific marketing strategies
Organise strategy meets and trade meets in coordination with the sales team
Facilitate the sales team in achieving their objectives/ budgets/ targets” thru :
(a) Enriching their product knowledge
(b) Monitoring sales campaign with specific objectives like – liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits
(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP
(d) Allocation of Demo samples
(e ) Allocation and monitoring of “sales promotion” spend budgets at Region and Territory level depending up on the potential and priorities
(f) Scrutinizing and clearing the promotional expenses claims for issuing credit notes / disbursement
(g) Participation in selection process of Field Officer including persons required for few months
Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size
Guide sales team in identifying the right product fit against competition.
Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review
Assist in Govt. subsidy business and Institutional business in consultation with Zonal Marketing Manager
Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
Provide guidance in arranging “Product/ Strategy meets” and “Trade Meets”.
Maintain data regarding dealers, farmers / village level.
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
Knowledge of :
Planning & Organizing
Desirable (Preferred qualifications) :
M.Sc. Agriculture / Marketing Mgmt
Minimum years :
NATURE OF CONTACT
ANY OTHER SPECIFIC
Dealing with complaints
Persuading or influencing for action
Working and staying in rural environment
Any other :
** External customers: Customers, clients, suppliers, business associates, public agencies etc.
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