Log In
Sign Up
Responsibilities:
1. Support APUS in developing and updating the social media strategy for global market;
2. Plan and coordinate global social media campaigns that support APUS’ brand together with partners, attracting new users, high engagement levels;
3. Promote APUS brand online; effectively support APUS in developing partnerships with identified key influencers on social media channels;
4. Monitor trends in social media channels and the competition; be aware of market changes and developments; apply that knowledge to increase the effectiveness of social media efforts;
5. Coordinate the content plan with the relevant team to guarantee best possible engaging content. Manage social publishing calendar;
6. Define, track, and report performance of social media metrics for campaigns and ongoing social media initiatives;
7. Assist APUS in leveraging measurement tools to establish progress reports and mine insights, while continuously improving those metrics through testing and identifying new initiatives;
8. Build and maintain excellent working relationships with key stakeholders across all functions to ensure best result through cross-departmental synergies.
1. Support APUS in developing and updating the social media strategy for global market;
2. Plan and coordinate global social media campaigns that support APUS’ brand together with partners, attracting new users, high engagement levels;
3. Promote APUS brand online; effectively support APUS in developing partnerships with identified key influencers on social media channels;
4. Monitor trends in social media channels and the competition; be aware of market changes and developments; apply that knowledge to increase the effectiveness of social media efforts;
5. Coordinate the content plan with the relevant team to guarantee best possible engaging content. Manage social publishing calendar;
6. Define, track, and report performance of social media metrics for campaigns and ongoing social media initiatives;
7. Assist APUS in leveraging measurement tools to establish progress reports and mine insights, while continuously improving those metrics through testing and identifying new initiatives;
8. Build and maintain excellent working relationships with key stakeholders across all functions to ensure best result through cross-departmental synergies.
Requirements:
1. Native English, Portuguese is preferred;
2. Bachelor’s degree in Communications, Marketing, Business, New Media, Public Relations or a relevant field of work;
3. 2+ years related experience in social marketing, advertising or communications;
4. Social media experience, especially Facebook/Twitter/YouTube/Instagram experience is highly appreciated;
5. Strong communication skills, both written and verbal;
6. Great passion for social media marketing;
7. Well-developed understanding and knowledge of digital marketing techniques;
8. Creative, pro-active, calm under pressure and fantastic interpersonal skills;
9. Strong project management and organization skills;
10. Fair technical knowledge and can pick up new tools quickly.
