Airtel India Hiring for B2B Events Marketing Manager at Gurgaon, Haryana Full Time

The ideal candidate should have the ability to see the big picture while simultaneously maintaining an astute attention to detail and the ability to execute with excellence. In addition to extensive event marketing experience, this position requires excellent project management, strong communication and organizational skills.

The role will drive the strategy and execution of the demand generation campaign; work with vendors to produce world-class online and offline events; and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets.

This role will collaborate with stakeholders from across business units to ensure the breadth and depth of Airtel Business portfolio is reflected in event content. The Event Marketing Manager will be responsible for driving campaign metrics such as event registrations, attendance, seamless execution, revenue generated and ROI.

Key Areas of Focus

• Contributing to demand generation strategy through events marketing working closely with product marketing managers (PMMs).
• Working closely with PMMs to develop and drive the event content strategy to ensure messaging is in sync with product strategy and GTM Plan
• Liaison with third party vendors (e.g. event and creative agencies and online platform providers) to create compelling event experiences, managing budgets, timelines, and project deliverables
• Post event reporting and analysis of event activities and ROI
• Building and maintaining stakeholder relationships across regional stakeholders
• Ensuring consistency to brand guidelines
• Supporting the wider marketing narrative through execution of events which operate as part of integrated campaigns

Skills Needed

• 6-8 years’ experience in marketing for a B2B technology company or agency
• Experience developing and coordinating large scale events (offline and/or online)
• Basic understanding of the technologies like IoT, Cloud, Cyber security, Data centers etc.
• Excellent project management skills
• Strong stakeholder engagement (internal and external) with the ability to influence
• Understanding of lead management and sales funnel management
• Team player, but ability to work independently and be a self-starter
• Able to operate successfully in a rapidly changing, ambiguous, and undefined environment

We are a fun-loving, energetic and fast growing company that breathes innovation. We strive to give an unparalleled experience to our customers and win them for life. One in every 24 people on this planet is served by Airtel.

Here, we put our customers at the heart of everything we do. We encourage our people to push boundaries and evolve from skilled professionals of today to risk-taking entrepreneurs of tomorrow.

We hire people from every realm and offer them opportunities that encourage individual and professional growth. We are always looking for people who are thinkers & doers; people with passion, curiosity & conviction; people who are eager to break away from conventional roles and do ‘jobs never done before’ .