Ahmed Sons Exports Hiring for DIGITAL MARKETING MANAGER JD at Rajarhat, Kolkata, West Bengal Full Time

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email,

social media and display advertising campaigns

• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points

• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital

campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture,

Web Trends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and

measurement

Working hour: Monday to Saturday (9 am to 6 pm)

Working Location: Rajarhat, Newtown (Land mark City Centre 2)

If you are interested, email your resume along with photograph to [email protected]