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Full Job Description
JD of Marketing Officer – Training & Maintenance:
Sales Management:
Visiting manned / unmanned and activated / non-activated merchants on daily basis to have a strengthened relationship with the merchant for a better presence in terms of market share
Sales analysis of merchants in the area on daily basis in terms of total sales, total finance and our share and suggesting strategy merchant / marketwise to have one third of market share from his / her market
Making strategies for action or counter reaction in the market to strengthen our presence
Focusing on new merchants for growth in business & declining sales merchants to find out root cause of decline as a preventive measure to stop sales loss
Redeployment or addition of merchants to a promoter depending upon potential analysis of currently served merchants in co-ordination with Area managers
Doing proper branding in the merchant’s establishment serviced
Sales Management:
Visiting manned / unmanned and activated / non-activated merchants on daily basis to have a strengthened relationship with the merchant for a better presence in terms of market share
Sales analysis of merchants in the area on daily basis in terms of total sales, total finance and our share and suggesting strategy merchant / marketwise to have one third of market share from his / her market
Making strategies for action or counter reaction in the market to strengthen our presence
Focusing on new merchants for growth in business & declining sales merchants to find out root cause of decline as a preventive measure to stop sales loss
Redeployment or addition of merchants to a promoter depending upon potential analysis of currently served merchants in co-ordination with Area managers
Doing proper branding in the merchant’s establishment serviced
- Market information – collection & reporting
Merchant Management:
To focus on retaining merchants in Quadrant 3 & shifting merchants from Quadrant 2 to Quadrant 3 on regular basis.
Submitting monthly action plan with name of merchants who will be shifted from Quadrant 2 to Quadrant 3 for the month.
Taking ownership of top 20 merchants of the area and ensure there is no sales loss vis-à-vis last month
Daily sales analysis of Quadrant 2 & Quadrant 3 merchants in terms of total sales, total finance and Aeon’s finance share vis-à-vis competition.
To work with Quadrant 1 & Quadrant 4 Merchants and develop them to work independently
