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Job Description
Our Company
Changing the world through digital experiences is what Adobexe2x80x99s all about. We give everyonexe2x80x94from emerging artists to global brandsxe2x80x94everything they need to design and deliver exceptional digital experiences! Wexe2x80x99re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Wexe2x80x99re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
About the job
Our Company
Changing the world through digital experiences is what Adobexe2x80x99s all about. We give everyonexe2x80x94from emerging artists to global brandsxe2x80x94everything they need to design and deliver exceptional digital experiences! Wexe2x80x99re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Wexe2x80x99re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Our Company
Changing the world through digital experiences is what Adobexe2x80x99s all about. We give everyonexe2x80x94from emerging artists to global brandsxe2x80x94everything they need to design and deliver exceptional digital experiences. Wexe2x80x99re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Wexe2x80x99re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Campaign Manager xe2x80x93 Advertising Cloud
You will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the leading brands and advertisers of the world.
What you’ll do:
- Strategize & plan daily production tasks (campaign set up, launch, tracking & optimization)
- Identifies trends in data to drive optimization strategies
- Runs campaign calendar, performance & strategic business reviews, and contractual discussions with clients
- The primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider programmatic industry including competitive landscape and positioning
- Understand, evangelize, and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics and Adobe Audience Manager, Support integration efforts where applicable
- Work with regional Client Partners to develop efficient prioritization plans
- Accountable for meeting/exceeding client needs, issues management and resolution, and customer concern
- Able to independently drive medium to large projects/initiatives from inception through completion
- Executes day to day production tasks (campaign set up, launch, tracking & optimization)
- Completes QA and all production procedures accurately
- Analyzes performance metrics and proactively optimizes campaigns to increase performance
- Identifies trends in data to drive optimization strategies
- Manages campaign calendar, trafficking assets, screenshots, billing, and related pre/post launch processes
- Contribute to company initiatives, processes, and rollouts
- Business Reporting
What you’ll need to be successful:
Technical Skills
- Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):
- VLOOKUPxe2x80x99s, basic formulas like sum, sum if, if error, etc.
- Pivot Tables and Graphs
- Macros
- Intermediate/Advanced Microsoft Presentation and ability to create new infographics to create/present business/performance reviews
Digital Marketing Skills
- Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/Yahoo)
- Set up Search campaigns via Adobexe2x80x99s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
- Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
- Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
- Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization.
- Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
- Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
- Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags.
Business Skills
- Demonstrated ability to learn quickly, be a team player, and manage change effectively.
- Experience presenting in front of groups.
- Solid understanding of general business models, concepts, and strategies
- Motivated self-starter capable of taking initiative and negotiating tough situations
- Basic project management and excellent communication skills
- 6-8 years of relevant work experience
Adobe is proud to be an and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each otherxe2x80x99s employees.
