Accor HQ
Effectively manage the hotel’s content and images through conducting regular website audits
Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organisations
Manage the hotels’ website – traffic and revenue generation, promotional content display
Manage the hotel email database and e communication activity
Manage online advertising for the hotel (display banners, SEM/PPC etc)
Manage the online promotion for conference and catering and food and beverage activity at the hotel
Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
Report to appropriate parties negative comments and discussions
Identify threats and opportunities in user generated content surrounding our Hotel
Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
Communications / Public Relations
Manage a fully integrated communications calendar for Novotel Guwahati around events, food and beverage, public holidays, need periods
Establish and maintain a relationship with Key local press and local media
Liaise with the regional Communications team to maximise communications exposure
Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
Brand
Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
Manage all marketing/promotional/sales collateral development/production both on and off line