Accor HQ Hiring for AM- Marketing & Communication at Assam


  • Full Time
  • Assam

Accor HQ

E Marketing;

Effectively manage the hotel’s content and images through conducting regular website audits

Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organisations

Manage the hotels’ website – traffic and revenue generation, promotional content display

Manage the hotel email database and e communication activity

Manage online advertising for the hotel (display banners, SEM/PPC etc)

Manage the online promotion for conference and catering and food and beverage activity at the hotel

Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks

Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator

Report to appropriate parties negative comments and discussions

Identify threats and opportunities in user generated content surrounding our Hotel

Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

Communications / Public Relations

Manage a fully integrated communications calendar for Novotel Guwahati around events, food and beverage, public holidays, need periods

Establish and maintain a relationship with Key local press and local media

Liaise with the regional Communications team to maximise communications exposure

Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

Brand

Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)

Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels

Manage all marketing/promotional/sales collateral development/production both on and off line

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