The position is responsible for executing an effective Digital marketing and E commerce strategy for hotels/Country in order to drive online traffic, online brand presence, third party distribution partners and maximize web performance for each business unit.
RESPONSIBILITIES AND MEANS
The candidate will have extensive experience with Internet marketing channels like SEO, PPC, display advertising, social media and email marketing.
The Manager Digital Marketing Manager is working for a group of hotels as an expert in Digital Marketing strategy.
WEB SALES STRATEGY EXECUTION & ENHANCING ONLINE PRESENCE
Execute Digital marketing strategies to meet business needs.
Define key markets and opportunities to plan digital Marketing roadmap for each brand/ property/country in consultation with key stakeholders
Execute plans for all digital marketing channels (including microsite, AH.com/ Brands.com, Social media, email marketing, paid media, bloggers and influencers.
Website animation of the POS, Monitor Traffic, Conversions through tools.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Emailing management (copywriting, segmentation, reporting)
Manage the paid search activity for the country. Maintain relationship with the agency
Completion & review of Digital Marketing audits, including associated action plans.
Review hotel performance, identify market trends, analyze business performance, and develop appropriate action plans aligned with goals
MENTORING AND DEVELOPING HOTEL TEAM
Mentor on key skills with in digital marketing for the hotel teams to develop further.
Collaborate and Train internal property teams to implement optimized user experience.
Collaborate with agencies and other 3rd party vendor partners.
E-Commerce Audits and Actions with road map
COMPETITORS’ AND TECHNOLOGY WATCH
Analyze and evaluate end-to-end customer experience across multiple channels and customer touch points
Identify trends and insights, and optimize spend and performance based on the insights and provide ideas to stand out
Stay up-to-date with digital technology developments. Evaluate emerging technologies. Provide perspective and training for adoption where appropriate
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