Abacus Consultants Hiring for Regional Marketing Manager at Guwahati, Assam Full Time

Marketing – Branch Marketing

Job Purpose

Create demand and visibility for products & brand through on ground activities leading to leads generation / consideration.

Enhance Brand visibility under CSR, Govt and other initiatives.

Support other key channels such as Corporate Salary, Various Asset teams in activations and visibility.

Marketing Campaigns

• Conceptualize and Plan marketing campaigns with Zonal Heads/ RSMs /Central Marketing to meet business objectives for the branches and other business groups
• Organize activities to promote Branch Launch, Relocation and Anniversary
• Create adequate visibility about the branch presence in the catch ment area
• Organize relationship building activities in/for the branch to engage with the existing customers
• Tracking and monitoring of promotions to evaluate impact
• Engage with various Assets Sales Teams in the locations to plan and execute sales promotion activities

Budgetary and Commercial Controls

• Number crunching in terms of cost of acquisition and incremental number generation
• Evaluate and control marketing spends
• Vendor management to ensure more bang for the buck

Market Research

• Organizing for local dip-stick research/focus groups based on central initiatives or local needs
• Analyzing findings and communication of the same with the Branches/Central Marketing
• Understanding customer perception of other banks`

EDUCATIONAL QUALIFICATION Any Graduate

CTC Range – 9 lkh ~ 10 lkh

Job location – Guwahati