wisdmlabs Hiring for Senior Marketing Manager at Remote Full Time

Job Description

Our software products are currently used by thousands of small businesses. We want to catapult our growth with the help of some creative strategies. Are you up for the challenge?

Our team currently consists of 5 marketing mavens (a mix of product marketing executives and content writers) and you’ll be leading this team and working directly with the Head of Product and the CEO (mind you, you’ll have to bear his jokes though :-p).

Responsibilities & KPIs:
Product branding and marketing strategy

This is basically it. Your role summed up in one sentence. If you know what this means and can ace it – well, skip reading the rest

Product branding is about looking beyond “features” to actually understand the business use case of our customers. It’s also about coming up with a plan to showcase our product at every step of the discovery journey; shining a light of desirability that attracts a wider audience.

You know which channels (hint: inbound channels) work best and can come up with creative campaigns on each of them

You also orchestrate a comprehensive pricing, bundling, upselling, cross-selling strategy

Contribution to product development

You know the market. You know what customers need. You mix that knowledge with an understanding of what competitors are doing and add a dash of your creativity to suggest product enhancements

Short-term and long-term planning and cost control

You plan for quarterly sales and also work on long term business goals, right down to the KPI level

You work with your team to ensure the development of structured, high impact marketing content/collateral and leverage the same across owned and paid channels

You plan, control and monitor marketing spends on a monthly basis

Key Performance Indicators: Product revenue, conversions, search rankings, domain authority

Job Requirement

Non-negotiable attributes required:
“Customer-led” mindset when thinking about technology

Exceptional written and verbal communication skills (clear and concise)

Excellent team-management skills

Extremely hands-on, driven with a strong bias for action

Should be comfortable working in a fast paced and rapidly evolving environment

Ideal Profile:
5-8 years of post education work experience in product/growth marketing/digital marketing functions of tech companies

Should have team management experience of at least 2 years of a team size of minimum 3 people