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We are looking for a talented Content writer to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Roles & Responsibilities
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
Collaborate with design teams to produce high quality content
Develop editorial calendar, delegate tasks and ensure deadlines are met
Deliver engaging content on a regular basis and inspire team members
Edit, proofread and improve content
Optimize content considering SEO and Google Analytics
Analyze web traffic metrics
Share content through various channels, ensuring strong web presence
Receive user feedback and generate ideas to increase user engagement
Conducting in-depth research on industry-related topics in order to develop original content
Developing content for advertising campaigns
Requirements
Proven work experience as a Content marketing manager
Understanding of web publishing requirements
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Expertise in social media platforms
Project management skills and attention to detail
Solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content
Conducting keyword research and using SEO best practices to increase traffic
The ability to work in a fast-paced environment.
