HRhelpdesk Hiring for Brand Activation Head – Marketing at Shaikpet, Hyderabad, Telangana Full Time

Job Information

Job Opening ID

ZR_292_JOB

Work Experience

5-10 years

Industry

FMCG/Foods/Beverage

Salary

15 – 20 L

City

Shaikpet

State/Province

Telangana

Country

India

Zip/Postal Code

500033

Job Description

Key Result Areas :
Create a “brand activation plan” – Customer Connect & On ground

Build and maintain a calendar of brand activation events for the team

Create campaigns, sales offerings & local events

Analyze the success of previous campaigns

New Store launch – pre , post & sustain phases

Budget planning & vendor Management

Provide direction & plans to Regional Teams

Requirements

KPI’s :
No. of customer connect program – new customer acquisition

ROI on events in terms of sales

Campaigns – spends Vs Sales

Offer – Increase in ABV & redemption percentage

New store launch – budget sales target vs achievement