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Section
Premium Marketing – Merchandise & Accessories
Job posted on
Aug 26, 2022
Employee Type
White Collar
Experience range
6 years – 8 years
Group Company: TVS Motor Company
Designation: Digital Media Specialist (DMS_PM – Merchandise & Accessories)
Office Location: Karnataka Koramangala (Territory)
Position description: To manage & execute performance and social media campaigns to drive performance for Premium business of TVS Motor
Primary Responsibilities:
Growing the digital funnel through performance and social media campaigns
Planning & Execting PPC campaigns through Google Marketing Platform, Facebook Editor and Bid manager tools
Drive performance marketing through funneling of prospects/intenders & Buyers
Working with affilate platforms to drive performance
Build Lead funnel strategies, A/B Testing, Landing page optimization
Execute app promotion strategies to drive app download
Work on programmatic buying and mapping targeting to last mile visibilty via partner data like google
Creative tagging & Website Tag management
Mapping prospect / customer journey to possible touchpoints and their efficiencies to arrive at suggested approach for efficiencies. This would include online commerce on owned or 3rd party assets
Educational qualifications preferred
Category: Master’s Degree
Field specialization: Marketing
Degree: Master of Business Administration – MBA, Post Graduate Diploma in Business Analytics – PGDBA, Post Graduate Diploma in Management – PGDM
