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Skill required: Marketing and Customer Analytics – Customer Analysis and Segmentation
Designation: Senior Analyst
Job Location: Bengaluru
Qualifications: BE/BCA
Years of Experience: 5-8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
You will be aligned with our Analytics vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.
You will be working on Customer Analysis and Segmentation and utilize multivariant clustering analysis to segment workers and customers. You will develop specific treatment plans per segment to support business needs and deliver superior user experience for each segment.
What are we looking for?
We are looking for individuals who have the following skillset:
Ability to perform under pressure
Strong analytical skills
It would be a value add if you are proficient in:
Data Science
Web Analytics
JavaScript
Marketing and Customer Analytics
Google Analytics
Roles and Responsibilities
In this role, you need to analyze and solve increasingly complex problems
Your day to day interactions is with peers within Accenture
You are likely to have some interaction with clients and/or Accenture management
You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments
You will need to consistently seek and provide meaningful and actionable feedback in all interactions
You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients
Decisions that are made by you will impact your work and may impact the work of others
You would be an individual contributor and/or oversee a small work effort and/or team.
Please note this role may require you to work in rotational shifts.
BE/BCA
