Happay Hiring for Content Marketing at Bengaluru, Karnataka Full Time

ROLE : Content Marketing Manager

LOCATION : Bangalore

YEARS OF EXPERIENCE : 3*– 5 years*

Job Description:

As the Senior Content Marketer Specialist at Happay, your ultimate goal will be to prove the value of your content efforts to meet our business goals.

You are the perfect fit for this job, if you’re a:

Voracious Researcher – You’re constantly consuming all kinds of information with a desire to push yourself to learn more

Great Storyteller – You approach every piece of content you create as a narrative

Prolific Writer – You LOVE to write, even when it’s not for work

Believer in building relationships – You enjoy engaging in conversations/debates/interviews

You will be responsible for:

Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand our subscriber base

Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content — webinars, roundtables, ebooks, whitepapers, blog posts, case studies, videos, et al

Owning and executing our PR strategy

Managing blog calendar and promotion plan for our marketing blog and target accounts

Building rapport and conducting interviews with C-level executives of established corporates

Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement

Community building and driving engagement for our brand through LinkedIn

Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel

Monitoring and reacting to data and analytics

Nurturing prospects through weekly/monthly email marketing initiatives

Creating sales enablement content including presentations, battle cards and more

Qualifications:

You have at least 3 years of experience growing and engaging audiences through content in a B2B SaaS industry

Prior knowledge of Google Analytics and CRM tools like Leadsquared / Hubspot is required

Prior knowledge of ABM and CRO will be a huge plus

Job Type: Full-time