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Responsible for improving a company’s organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the site’s rankings in major search engines.
Executive Responsibilities:
Conducting keyword research and selection for pay-per-click campaigns and SEO projects.
Studying the Market trend and analysing websites for the product and service campaign
Monitoring the SEO results on an on-going basis, and suggesting the required changes to achieve the high ranking of the project / campaigns.
Ensuring the higher ROI for each campaign / project
Data modelling to maximise the effectiveness of PPC campaigns.
Create Online marketing campaigns
Manage Newsletters to create constant engagement
Promotional activities
Writing and proofreading creative copy
Maintaining websites and looking at data analytics
Monitoring performance
Managing campaigns on social media.
Requirements:
You have at least 1 years experience in SEO & managing pay-per-click (PPC) campaigns on Google.
Having experience on other platforms like Bing, Facebook, Youtube, LinkedIn, Twitter etc will be a plus.
You have developed campaign strategies, not just campaigns.
You have experience in big-budget lead-gen campaigns for brands or for e-commerce.
You have achieved mastery over campaign setup and tools like keywords planner and display planner.
You have worked on campaign optimisation, keywords analysis, platform analysis, reporting and account audits.
You have analysed performance through attribution tools, such as Google Analytics
You are a self-starter and deliver work of high standard.
You are adaptable and thrive in changing environments
You have strong analytical skills and are comfortable dealing with numerical data.
