3 years
Job Location : Sector 23, Dwarka, New Delhi
Find us on Google Map : https:// goo.gl/maps/v8cY2nbW1ePQnV6U9
CTC : Up to 4 LPA
Job Type : Full Time – 10 am to 7 PM
Required Experience, Skills and Qualifications
Responsibilities
Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Email: [email protected]
Job Location: Building No.24, Second Floor, MBR Enclave, Opp. Rama Krishna Apartment, Sector-23, Dwarka, New Delhi, Delhi 110077