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To support the Marketing Communications Department (within the STM Journals division) via provision of efficient, effective management and delivery of high quality online and offline marketing tasks and services in order to support current and evolving departmental goals and strategy. Definition and development of existing and new workflows and systems to provide best practice outputs in an optimised manner.
Key Result Areas
Main Activities and Responsibilities
Generic marketing actions & responsibilities• Plan and execute marketing campaigns for example: emails, banners, social media posts, webinars, promotional access and web marketing. Ensure all relevant marketing material is produced within brand guidelines and distributed to required locations and channels on time.
- Effective support for exhibits presence including planning, scheduling and execution, specifically ensuring all the exhibit materials are delivered at exhibit location/booth as expected
- Effectively coordinate and execute email marketing campaigns for product promotion, brand building and customer engagement.
- Support maintenance of product web presence activities across multiple channels
- Coordinate and create customer engagement collaterals and promotional materials
- Collaborate with designers to produce marketing collaterals to agreed standards and requirements
- Management of marketing expense payments to vendors and suppliers
- Creation of adhoc marketing reports and performance dashboards for stakeholders and management.
- Data management to support key marketing platforms
- Support campaign approval process
- Acquire insight in marketing trends and keep strategies up-to-date
Project Management
- Effective management of onboarding new marketing tasks and services
- Design and implement sustainable workflows and share knowledge with team members
- Periodic review and optimization of workflows where relevant
- Contribute to global projects and campaigns as required
- Liaise with stakeholders to gain detailed knowledge of tasks
Key Competencies (Aligned with ECF)
Competency Level
Level Description
Displays High Integrity and Honesty Level 2
Always follows rules and does what is expected.
Does what s/he says s/he will do.
Remembers commitments and promises.
Is honest and ethical in decision making.
Is trusted by others to do the right thing.
Is fair and honest in how s/he treats others.
Builds Relationships Level 1
Is approachable and friendly.
Asks for opinions of others.
Participates in formal and informal gatherings to meet new people and develop new relationships.
Communicates Powerfully and Prolifically Level 1
Shares information relevant to own role.
Demonstrates effective conversational skills, including active listening and questioning.
Participates in team presentations.
Drives for results Level 1
Works hard to achieve objectives.
Stays focused on key commitments.
Looks to overcome obstacles or barriers to performing.
Works with others to achieve joint goals.
Technical and Professional Expertis eLevel 1
Develops and demonstrates core technical and professional skills required for own discipline.
Develops and applies understanding of business context (including products, processes, culture & values).
Develops and applies knowledge of the markets in which function operates.
Functional and Technical Competencies
Experience in electronic marketing tools and systems
Experience and affinity with web content management systems, and databases
Experience in advanced Microsoft Excel , MS Word and Powerpoint skills
Proven marketing experience
Experience with social media
Sound knowledge/exposure to HTML and CSS (e.g. via Dreamweaver or hand coding) and experience of supporting image creation applications (i.e. Photoshop, Fireworks etc.) is advantageous
Working knowledge of ad serving tools
Knowledge of web and e-mail analytics software (e.g. Google Analytics, Adobe Analytics and Adobe Campaign)
Strong knowledge on Internet technologies, web communication protocols, platforms and multiple web browsers
General Skills
Highly level of computer literacy
Familiarity with electronic and traditional marketing communications tools
Good English language skills (verbal and written)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Project management skills
Ability to prioritize and work under pressure
Able to meet tight deadlines
Strong written and verbal communication skills
Education, Knowledge, Skills and Experiences (and any other requirements)
Educated to Bachelor degree level or equivalent experience
Proven experience in marketing
Minimum of two years experience in a similar role in an online environment is preferable
MBA graduates specialized in Marketing
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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact [email protected] or if you are based in the US you may also contact us on 1.855.833.5120.
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