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Manager, Marketing – Agency Operations & GEM
location gurgaon
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
Agency Operations:
Leads the Localization of all global guidelines and protocols related to agency management
Leads the selection, , assessment, engagement, evaluation and P4P processes of TCCC agencies using aligned global direction.
Leads the scouting of new agencies, including but not limited to shopper, media, digital, design and production houses
Ensures that INSWA is following all the company’s procedures related to agency hiring, including the development of timely and accurate MSAs and SOWs
Works closely with procurement and provides input to PS in all fee negotiations, taking into account the global deals and the OU IBX feedback
Champions the balance of effectiveness and efficiency when it comes to agency selection,
Supports PS in all the auditing processes involving agency operations
Works with IMX in all agency pitches, running the process in line with global guidelines and ensuring evaluations are accurately documented.
GEM
Leads the OU experimentation agenda, including the Global Experimentation Platform at OU level, recommending and coordinating experiments with other Mkt sub-functions. This includes sharing learnings and lifting & shifting success cases to foster networked experimentation, accelerated non-duplicative learning and development of Mkt capabilities.
Designs and Executes the GEM model within INSWA OU that helps identify and seed fund breakthrough, 10X Ideas impacting any aspect of the INSWA Marketing Organization
Helps identify large future partnerships with key stakeholders
KeY SUCCESS PARAMETERS
Experience
8-10 years of experience including Marketing, Innovation, Capability Management, Project Management
We are looking for change agents that are curious, ambitious, passionate about developing people, 10X culture and have a balance of creativity and business acumen, hence able to transform Marketing by bridging the future and the present, flexibility and discipline, processes and iteration, global and regional.
Experience working in cross-functional and cross-geographical teams is preferred
Experience working with marketing in the field is preferred
Work Focus
Ability to mobilize and champion regions and teams around new capabilities, 10X culture and experimentation models /specific projects.
Passion, curious and ability to be external-focused and bring freshness from outside.
Strong drive to develop talents and teams.
Obsessed about learning by doing, experimenting, …
Communication Focus
The role communicates internally across OU Mkt (and eventually including Key Bottlers), the global Marketing capabilities & GEM community and OU HR and PAC.
The role is also responsible for influencing and sharing information and practices across the global Marketing community.
The role must be in contact with external partners in order to constantly oxygenate the OU marketing organization
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
