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Job Description
Roles and Responsibilities
Deploy Rural survey, demand generation & asset monetization capabilities
Identify rural visibility assets, enroll stores, identify agencies for deployment, build asset monetization framework and work with Category team to on-board companies onto demand generation model to generate secondary revenue workstream
Conduct rural surveys, enroll stores, work with field partners to conduct survey, gather insights, build analytical models to grow business. At the same time monetize the same and work with category teams to realize revenue from vendor partners.
Regular on-field presence to have the pulse of the market.
Oversee day-to-day deployment operations & meet networks
Identify opportunities, build annual/quarterly/monthly plans & execute it.
Planning and presenting reports on progress, goals, and regular updates
Role:Marketing Manager
Salary: Not Disclosed by Recruiter
Industry:FMCG
Functional Area:Marketing & Communication
Role Category:Marketing
Employment Type:Full Time, Permanent
Key Skills
Rural MarketingAssest monetizationDemand Generation
Education
PG:MBA/PGDM in Any Specialization
Company Profile
ElasticRun
ElasticRun extends the reach of brands direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks. ElasticRun network helps eCommerce companies reach the customers in far flung rural areas through its crowdsourced logistics network. The rich transaction data generated on ElasticRun platform enables financial institutions to bring in a large number of rural stores as their SME customers. The same set of data further helps the brands to sharpen their marketing offerings to the rural markets. The deep reach is made possible through the ElasticRun technology platform that enables a “no capex” and “variable cost” crowdsourced logistics network. Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.
ElasticRun is an equal opportunity employer and is dedicated to expanding its commitments and investments to create a more diverse, equitable and inclusive company culture and innovation ecosystem. We are strongly committed to the values and policy of equal employment opportunity across our employment practices
Company Info
Contact Company:ElasticRunWebsite:http://careers.elastic.run
