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We’re looking for a Specialist – Digital Marketing to join our Integrated and Marketing Communications Team in Gurgaon, India.
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.
As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.
As a Specialist – Digital Marketing you’ll be responsible for delivering key performance marketing metrics for our digital campaigns, help support and manage our owned websites and push our “Digital First” directive for Marketing.
We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!
What you’ll do
Plan, create, execute and optimize digital marketing performance campaigns
Monitor and analyze effectiveness of marketing content
Develop segment wise messaging, value proposition and content with product managers
Research and stay up to date with the latest social media trends, practices and technologies
Analyze marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategy and enable course correction
Your qualifications
4-8 years of experience in Digital Marketing domain
Demonstrable expertise in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Excellent communication and organizational skills
Analytical thinking ability
Knowledge of website analytics and ad serving tools
What you’ll get in return…
We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See #SignifyLife through the eyes of our employees!
