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Founded in 2016, Better is a digital-first homeownership company whose services include mortgage, real estate, title, and homeowners insurance. We leverage creative technology and innovation to make the homebuying journey more approachable and understandable. Our company is made up of driven, passionate people who bring their unique backgrounds and perspectives to everything we do. We are committed to fostering diversity, multiculturalism, and inclusion. We encourage individual potential rather than years of experience. We see the value in each person’s perspective and recognize their talents, regardless of what the market says. We believe it’s important to nurture a company culture that encourages curiosity and passion—from employee resource groups and learning opportunities to team outings and community outreach.
The role
Every month, millions of people look for their dream home on the internet – and usually, they’ll also be working on a plan for how they might one day buy their dream home.
Trussle’s marketing team is looking for a content marketing & outreach rockstar to help bring those millions of people to us. We want people to find a home, use our tools and calculators, receive the right mortgage advice, and eventually get a mortgage through Trussle.
Reporting to the Director of Marketing, you will work with our marketing and product teams and our agency partners to plan, create and outreach compelling, dynamic content that earns thousands of high-quality backlinks over the next few years.
Responsibilities:
Working closely with the Director of Marketing, you will be responsible for planning and executing Trussle’s link-building strategy. Driving Trussle from 100 new links a month to 200, to 300, to 400 and beyond
Working with the broader marketing team, our marketing agencies, and the product team, you will orchestrate the creation of highly link-worthy content and tools that will form the foundation of your content marketing & outreach efforts
You’ll work with the broader marketing team to deliver impactful omnichannel marketing campaigns with attributable ROI
Recommend the goals and targets to determine the success of this role – and then build the dashboards, track the KPIs and report on progress regularly to leadership
You will have:
Exceptional experience with creating and outreaching compelling content – and successfully getting backlinks
Exceptional experience with different types of outreach and the necessary “tools of the trade”
Strong experience with on-site and off-site SEO – bonus points if you’re good with technical SEO, too
Strong experience with the different facets of content production: creating, editing, updating, working in CMSes, quickly hacking something together in Photoshop, etc.
Experience with Looker, Tableau, or another other BI tool
Experience in managing a team or agencies is a nice bonus
Experience in financial services or a related sector is a nice bonus
Things we value:
Curiosity. Why? How? Repeat.
Nerdiness. Financial news and trends are fascinating. Seriously.
Relentlessness. No one here gives up. We try. We fail. We try again.
Passion. If you don’t get excited about homeownership, mortgages, and real estate, it simply won’t work.
Smarts: book and street. We have to use all the tools at our disposal to build Better.
Empathy and Compassion. You understand that people’s biggest dreams are in your hands.
Communication. Can you ask for help or put your hand up when you don’t understand?
Building. Doing. Making. Yes, we have to do a lot of thinking and talking to figure this stuff out, but you can’t wait to build it.
Better is an equal opportunity employer. We do not discriminate based on race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions at Better are based on a person’s merit, business needs, and role requirements.
