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Position Summary
We are looking for a Commercial marketing leader in Delhi, India to head up our Personal Systems, Print and Services commercial marketing team. This position reports to the Head of Marketing, India, Bangladesh & Sri Lanka.
The ideal candidate will passionately lead all Commercial efforts, play an active role in shaping HP’s profile in India, embrace and respond to the evolving customer journey, manage complexity, and build new capabilities in an accelerating pace of change.
A skilled strategist, you have passion and a deep understanding of the brand and customer. Your exceptional creative instinct and ability to take strategy through to execution, has helped you earn a great track record of designing and creating disruptive, winning campaigns that inspire and excite customers, ultimately driving customers down the purchase funnel and delivering business results.
You bring top notch/ drawer marketing experience to the table, ideally having worked at a major brand in India/globally, you will be able to demonstrate how you’ve led teams to deliver breakthrough end-to-end marketing, translating insights to brilliant execution.
Imagine the future
As the head of Commercial marketing, you will be responsible for the strategic direction of HP brand marketing and communications activities, metrics, and measurement, managing priorities and execution of workflow across India.
A proven track record of driving innovative and transformative marketing programs within a global, matrixed environment, combined with an entrepreneurial mind-set to drive focus and impact, amidst varying degrees of ambiguity, will enable you to propel the HP brand and business to new heights.
You can work at strategic and operational levels in marketing whilst delivering clear outcomes.
You are a game changer, a risk taker, inspired to challenge paradigms and creative boundaries – walking every step of the way in your customers’ shoes, you are curious, staying on top of the ever-changing dynamics of customer behavior and marketing/media dynamics; tweaking, testing, piloting, measuring and optimizing the both the new and the tried and tested.
You are a pragmatic hands-on problem solver – always finding a way to “get it done”.
You have an ability to interact with all levels of the company, from global to regional as well as Country Managing Director and staff.
Inspire the team
As a manager who is passionate and committed to win, you’ll continue to grow a winning culture of a cross functional team.
You will need to be a thought builder, on top of the business, reporting regularly to a wide range of stakeholders and engaging in quarterly interactions with India and global executive-level staff. We are looking for a proven leader who can demonstrate:
Partnering to win across an agency ecosystem and internal stakeholders
Articulation of a story driven by insight
Quick learning, bias to action and ability to find meaning in work
Drive, energy, transformational and engaging mindset
Ability to connect, coach and empower people every day
Make it happen
With your hands-on experience in matrix, global organizations, your capacity to operate at both a strategic and operational level and your skill set and experience to deliver breakthrough end to end initiatives, you can move at the speed of business with a clear ability to map marketing value back to organizational stakeholders and proactively action areas of opportunity.
You will be a Master of Event led/Digital marketing with proven success of leading and ideating projects via key platforms. You will have deep knowledge of core marketing fundamentals. Your passion to innovate and design marketing strategies and plans delivering to the right audience at the right time, will require you to be on top of local competitive, marketing, technology, and industry dynamics.
A great networker and partner, you will have to establish and maintain key vendor partnerships (Alliance partners, Agency, Media tech vendors).
An individual with a clear bias to action and ability to drive outcomes.
Key Responsibilities
Development, alignment, and execution of B2B marketing strategy & plans based on local insights that align with Business Unit priorities (includes media).
Actively aligning and integrating the plans with key stakeholders representing global marketing, sales, and Country product categories
Local asset creation, as applicable
Local reporting of insights, media, HP.com and events
Oversee the selection and setting of targets, in conjunction with the global timelines and customized to business units and markets, for the key metrics used to gauge performance against the marketing plans, including
Brand awareness, consideration, and preference
Demand Generation Return on sales (MGO & MIO).
Market share
HP share of wallet by core targets
Country business unit revenue and profitability
People development
Agency Management, including developing creative briefs to inspire our agencies
Team leadership and management
Reporting & Reviews
All touchpoint marketing (including CRM)
Channel, trade and budget planning and management
Requirements
You need to be a self-starter that requires little direction, with the energy, passion to win and resilience to work in a large start up.
You should be a strategic thinker that is comfortable rolling up your sleeves and getting your hands dirty.
An entrepreneurial mindset is crucial in this role-you will be analyzing data, testing, iterating and creating best practices at lightning speed in order to move the needle on your market.
Naturally curious. You’re innovative, extremely creative, and constantly looking for ways to fix, tweak and optimize processes
Media savvy with an in-depth knowledge of programmatic, mobile and digital
Master of digital and social by way of directly leading and ideating social/mobile projects as well as being personally digitally savvy/heavy user of Twitter, Snapchat, Facebook, Instagram, Linked in, etc.
Optimize every marketing dollar.
Strong Leader, who can work across a diverse set of teams as well as senior leadership
Minimum 4 years’ experience in multinational enterprise performing B2B strategic marketing B2C experience will be an advantage.
Demonstrated Account based marketing and digital media skills.
An affinity for technology
Pragmatic approach to managing crises – someone who always finds a way to “get it done”.
Manage and work collaboratively with agencies and internal partners to deliver breakthrough integrated initiatives, including everything from TV through to retail.
Hands-on, with experience in matrix organizations, capacity to operate at strategic and operational level and report to multiple bosses.
Can demonstrate real examples of great work done in the past, campaigns, NPI, etc.
Undergraduate degree in business/marketing required; Advanced degree in quantitative disciplines preferred (MSc or MBA)
8+ years well rounded marketing experience
Excellent command of the English language
Competencies
Strong Business Acumen: The successful candidate will have demonstrated the ability to identify customer needs and use end-user knowledge to evolve services and create effective strategies and programs to drive business growth. This person must have the skills, experience, and market/customer insight to identify and capitalize upon emerging business trends and opportunities and exceed customer expectations.
Setting Strategy: The successful candidate will have the ability to set a vision, communicate that vision, and develop the goals and objectives to enable that vision. He / She will be able to combine their strategic acumen with their operating strength to ensure strategies and programs are grounded in a deep understanding of customer needs. This person provides clear direction, sets clear priorities, and allocates resources to the highest value opportunities. Further, they understand how to optimize decision making and track / measure success to maximize value and drive revenue.
Results Driven: The successful candidate will set compelling goals and will be tenacious in accomplishing them. She / He has an ability to set priorities, allocate resources, take accountability, and achieve results.
Leading People: The successful candidate will be a collaborative leader with a high degree of emotional intelligence who inspires, manages, coaches and respects people. He / She will have an inclusive style; they will build trust, frank dialogue and respect, and foster teamwork. This person will also have a clear commitment to developing key talent and building future leaders. She / He empowers team members and fosters a culture of accountability.
Collaborative: The successful candidate will have experience collaborating across a matrix as part of driving best practices.
Driving Change: The successful candidate will have the experience to evaluate a current state operating model, identify performance improvement initiatives, and drive those initiatives into the organization without disrupting client service.
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