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Overview of job
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, track and optimize digital marketing campaigns.
You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution. Digital marketing managers will work with the brand & marketing team, supporting, and vendors to launch campaigns on time and on budget. You’ll also be managing the KPI and performance trackers.
Reporting of the role
This role reports into the category lead.
3 best things about the job:
Be part of one of the largest digital spending accounts
Chance to lead client conversations and thinking on biddable media limited not just to search but also covering Facebook and potentially programmatic
Strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations
In three months:
You should be able to plan, execute and present month on month search strategy for each brand, communicate and be on top of all biddable campaign metrics as well as . Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly Search strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements.
In six months:
You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client.
Have regular conversation with Google team to improve account performance for your set of brand and leverage the Google support for strengthening campaign strategies. You will also manage a few corporate projects / test & learns that you will roll out.
In 12 months:
You will help evolve the search, biddable planning principles and think with beyond search approach for your set of brands on biddable media. Work closely with the strategy team to build brand specific strategies.
What your day job looks like:
Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative KPI growth strategies
Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with brand, internal team and other vendor partners
Evaluate emerging technologies. Provide perspective for adoption where appropriate
What you will need:
BS/MS degree in marketing or a related field
Ability to work under pressure and tight deadlines
Proven working experience in 5-7years in digital marketing – preferably with FMCG, Retail or ecomm.
Strong analytical skills and data-driven thinking – Intermediate to advanced analytical skills, specifically relating to performance data and metrics
Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
Demonstrable experience leading social media and/or display advertising campaigns
Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP, DSP, SSP etc.) – Preferred
presentations
More about GroupM
GroupM – GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn – https://www.linkedin.com/company/groupm/
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
