Log In
Sign Up
What do we want to accomplish and why do we need you?
Haptik is one of the world’s largest Conversational AI companies, having reached over 500+ million devices, and processed over 4+ billion conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. Haptik’s self-serve Enterprise CX platform empowers brands to build Intelligent Virtual Assistants that power the entire lifecycle from purchase to support, thereby accelerating top-line revenues and improving operational efficiencies. With a 300+ member strong team that is set to double in the coming year, Haptik is truly poised to drive the world’s transition to AI-powered conversations.
What will you do every day?
We’re looking for an awesome storyteller and messaging-oriented product marketer to join our Product Marketing team. The Product Marketing Team at Haptik is the custodian of the product’s position in the market. You’ll be working cross-functionally to strategy, develop and drive programs and content that tell the Haptiks story, show value to customers, and prospects, ultimately helping us win more customers. As a Customer Marketing Manager, you will be responsible for building ongoing awareness of Haptik’s Products and raising the visibility of the accomplishments of our existing customers. You will be responsible for the development and execution of a company-wide customer success marketing program and will work with customers to share their stories through various tools including written case studies, white papers, reviews, and testimonials.
Ok, you’re sold, but what are we looking for in the perfect candidate?
Release new products and features to customers, taking them from pilot to general availability.
Collaborate with the product team to develop and create product-focused content that aligns with GTM strategy and can be used in campaigns and enablement focused on product adoption.
Develop product messaging and position the product informed by user research, market insights, and extensive product understanding
Work with Account Executives and Customer Success Managers to develop and build relationships with existing customers with the objective of capturing compelling success stories.
Be a subject matter expert in accelerating competitive analysis efforts from a product and industry perspective.
Create and A/B test various marketing copy, blog content, case studies, and website pages on the Haptik website.
Requirements*
Around 4-6 years of experience in B2B SaaS Product Marketing role (or closely related)
Customer-obsessed marketer with experience in initiating and fostering relationships with customers
Excellent interpersonal, communication, persuasion, presentation, and writing skills.
Experience working with marketing teams to communicate product value to end-users.
Sound understanding of SAAS Applications
Comfortable managing and prioritizing multiple projects simultaneously.
- Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.
Tell me more about Haptik
On a roll: Announced a major strategic partnership in April 2019 with Jio in a $100 million deal.
Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.
Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.
Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.
Emerging technology: We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.
Great customers: Some of the most notable brands in the world – Oyo Rooms, Ola Cabs, Dream11, Whirlpool, Jio, Disney Hotstar, Zurich Insurance
Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.
Working hard for things that we don’t care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.
