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About Hippo Video
Hippo Video is an online Interactive Video Experience Platform that enables every persona inside an organisation to leverage personalised and interactive videos for better engagement in their day to day usage. We are on the mission to democratise personalised and interactive videos for everyday business use cases.
Since our launch, Hippo Video has acquired over 4 Million users globally and are growing at 200% YOY. We have been awarded with G2 Leader – 2021; G2 Momentum Leader – 2021 and G2 High Performer – 2021.
Hippo Video was established in 2016 with offices in USA, Abu Dhabi and India. We are over 120 people and growing 50% YOY. We are backed by leading investors including Sequoia (Surge), AWI, Exfinity and KAE capital.
Why work with Hippo Video
As a people-focused startup, we invest in our people by supporting them to unlock their potential, nurture their talent, and take charge of their own growth.
Our biggest strength lies in our culture. If you are someone who wants to surround yourself with positive energy, walk the talk, and grow along with a world-class product, this position is for you.
We’re on the lookout for a Product Marketing Associate to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
Responsibilities:
Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organisation in the market
Content Development – Conceptualise and create educational product and solution content for a variety of platforms
Market, customer, and competitive analysis – Be the expert on the customer, the industry trends, and the players in the market
Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
Demand generation – Develop and implement strategies to drive product awareness and demand
Evangelism – Serve as a company spokesperson and go-to thought leader for the product
Requirements:
BA / BS / BE (MBA Preferred) with 2-3 years prior experience in a similar position
Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Ability to effectively lead, inspire, and mentor direct and indirect reports
Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
