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Role – Digital Marketing Analyst
Team – Marketing
Location – Chennai
Who are we?
ZoomRx is a rapidly-growing market research and consulting company founded upon the belief that there is important work to be done at the intersection of data, healthcare, and technology. We help some of the world’s biggest biopharmaceutical companies answer questions no one else can. We use innovative data analytics expertise like our AI-based platform, Ferma to provide an edge to our clients within their highly competitive marketplace. We support our clients through their entire business lifecycle; providing market intelligence that helps them launch new therapies, optimize promotional efforts, defend against competitive pressure, shape marketing strategies, and much more.
At ZoomRx, we have a flat organization structure where everyone is encouraged to take risks, learn from mistakes, and continuously grow towards realizing their career goals. We offer a collaborative, environment that optimizes for the:
pride in doing high-quality work
joy of tackling creative, intellectually challenging work
camaraderie of working with smart, grounded peers
We have offices in Boston, New York City, San Francisco, San Diego, and Chennai, and we are growing rapidly. To help fuel our growth, we are now looking for a Digital Marketing analyst to join our vibrant community.
What does the Marketing team do?
The Marketing team develops and executes a marketing strategy resulting in a compelling brand narrative and lead generation for ZoomRx.
The digital marketing analyst will play a key role in building a comprehensive digital marketing data infrastructure and analyzing campaign and customer data to inform the optimization of all ZoomRx marketing efforts.
What does your day look like as a Digital Marketing Analyst at ZoomRx?
Help further develop organizational digital marketing data analytics infrastructure
Build and customize Google Analytics implementations to measure target audience journey and conversion behavior
Build reports and dashboards that track the performance of marketing campaigns across various channels (including LinkedIn, GoogleAds, email campaigns, conference exhibition, among others.
Create repeatable data processes to increase the team’s efficiency and reduce data-gathering burden
Design and implement A/B test techniques alongside content team
Analyze data and translate analysis into recommendations to further optimize campaigns
Apply PPC best practices to manage ongoing inbound digital marketing alongside the content team
Work with Sales and Business Development teams to ensure quality lead management
Work closely with the web development team to implement new marketing technologies and tracking tools
Other marketing operational tasks as necessary
What do we look for in you?
2 to 6 years experience in digital marketing and data analytics
Ability to work in a fast-paced, iterative environment
Strong data organization skills combined with the ability to draw out insights and make
Why is ZoomRx the place for you?
Be part of a rapidly growing company
The freedom to think outside the box and experiment with tasks without being shackled by stringent guidelines
A multitude of opportunities to learn about things you are interested in and to share your expertise with fellow ZoomRxers
