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summary
randstad india
permanent
specialism
banking & finance
reference number
JPC – 64413
job details
Digital and Social Media Marketing
Create, manage, and track content across platforms such as Facebook, Instagram, LinkedIn.
Create a social media presence across these platforms and maintain a persona that’s representative of the brand’s image and values
Basic knowledge of social media advertising, performance and analytics. Maximisation of Qualified leads from LeasePlan’s online channels/products & their Management
Enhance website traffic incrementally quarter-on-quarter in alignment with other promotional campaigns
Basic SEO understanding, content categorization and structure, content development, distribution and measurement
Maximisation of Qualified leads from LeasePlan’s online channels/products & their Management
Marketing Analytics and Reporting
Marketing and Internal Communications
Support to Sales organisation with B2B and B2C collateral development
Client communication development
Development and Management of Company Newsletters, Product and Sales Collateral
Internal communication: Content development and management of Company Intranet, Internal Newsletters and Town Halls
Website and Online Content Management
Basic SEO understanding, content categorization and structure, content development and measurement
Marketing (Creative and Digital) Agency Management
Collaboration with all creative resources including designers, writers, and other personnel to develop promotional and educational pieces for blogs, articles, emails, posts on social media etc. ensuring content is consistent with our brand voice, style and tone and in alignment with industry best practices.
Corporate Social Responsibility Initiatives
Active ideation and participation in initiatives
Create awareness and mobilise employees to participate in company’s CSR programmes
Event Management
Identify key industry events and webinars for sponsorships and participation, to increase thought leadership and lead generation. Track ROI and effectiveness on event participation.
Prepare event collateral and showcase participation internally and externally.
Knowledge, Skill & Experience
MBA in Marketing/ Post Graduate Diploma in MarComm
3 – 5 years of experience in a similar profile
Excellent verbal and written communication skills
Flair for good copy writing and visual storytelling abilities
Good experience with digital B2C marketing
Proficient in MS Office (Particularly PPT)
Knowledge on Google analytics, and experience with marketing tools is a plus
Good coordination/organising capabilities
Good team player
Experience and ability to develop and manage suppliers
Creative bent of mind. Ability to generate ideas and solutions.
Ability to use own initiative and pay close attention to detail.
Ability to cope with competing demands and to prioritize tasks.
Capable of working independently and at times as a one-person army
…
Digital and Social Media Marketing
Create, manage, and track content across platforms such as Facebook, Instagram, LinkedIn.
Create a social media presence across these platforms and maintain a persona that’s representative of the brand’s image and values
Basic knowledge of social media advertising, performance and analytics. Maximisation of Qualified leads from LeasePlan’s online channels/products & their Management
Enhance website traffic incrementally quarter-on-quarter in alignment with other promotional campaigns
Basic SEO understanding, content categorization and structure, content development, distribution and measurement
Maximisation of Qualified leads from LeasePlan’s online channels/products & their Management
Marketing Analytics and Reporting
Marketing and Internal Communications
Support to Sales organisation with B2B and B2C collateral development
Client communication development
Development and Management of Company Newsletters, Product and Sales Collateral
Internal communication: Content development and management of Company Intranet, Internal Newsletters and Town Halls
Website and Online Content Management
Basic SEO understanding, content categorization and structure, content development and measurement
Marketing (Creative and Digital) Agency Management
Collaboration with all creative resources including designers, writers, and other personnel to develop promotional and educational pieces for blogs, articles, emails, posts on social media etc. ensuring content is consistent with our brand voice, style and tone and in alignment with industry best practices.
Corporate Social Responsibility Initiatives
Active ideation and participation in initiatives
Create awareness and mobilise employees to participate in company’s CSR programmes
Event Management
Identify key industry events and webinars for sponsorships and participation, to increase thought leadership and lead generation. Track ROI and effectiveness on event participation.
Prepare event collateral and showcase participation internally and externally.
Knowledge, Skill & Experience
MBA in Marketing/ Post Graduate Diploma in MarComm
3 – 5 years of experience in a similar profile
Excellent verbal and written communication skills
Flair for good copy writing and visual storytelling abilities
Good experience with digital B2C marketing
Proficient in MS Office (Particularly PPT)
Knowledge on Google analytics, and experience with marketing tools is a plus
Good coordination/organising capabilities
Good team player
Experience and ability to develop and manage suppliers
Creative bent of mind. Ability to generate ideas and solutions.
Ability to use own initiative and pay close attention to detail.
Ability to cope with competing demands and to prioritize tasks.
Capable of working independently and at times as a one-person army
experience
7
skills
marketig
qualifications
MBA/PGDM
BHMS
