Content creation across various Social Media platforms.
Manage social media platforms for all properties.
Strategize and come up with campaign ideas to increase the social media presence of the different properties.
Coordinate with the marketing department to keep the social media activity consistent with other promotional efforts across the company.
Monitor social media trends and implement them into the overall social media plan.
Analyze social media data and insights and use the knowledge to constantly improve the overall strategy.
Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging, and audience identification
Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of a company’s social content
Moderate all user-generated content in line with the moderation policy for each community.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions.