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Experience: 9 to 12 years
Job Location: Greater Kolkata Area
Responsibilities
Create and incorporate a digital marketing strategy to drive awareness, traffic, leads and conversions.
Devise a PPC, affiliate, and performance marketing strategy, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).
Ensure generation of website & app traffic/searches with multi-channel & testing approach.
Setting up attribution models and multi-channel tracking.
Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.
Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to optimize and improve our marketing investments.
Coordinating with the content creation team.
Design thinking – Strong sense of design aesthetics.
Strong knowledge of SEO and SEM.
Social media analysis and building marketing strategies.
Email marketing.
Building campaign strategies.
Market Research analysis.
User sentiment analysis.
Requirements
MBA in Marketing or any other related field with a minimum of 3 years of experience in performance marketing, with experience of leading a team.
Experience in marketing automation tools like Intercom, Web Engage & Clevertap.
Good understanding of PPC, programmatic, social and affiliate-based marketing with proven results.
Strong data-driven orientation and analytical mind-set with a focus on ROI.
Comfortable working in a fast-paced environment.
Other Skills
Strong relationship building, influencing and consultation skills.
Ability to establish and maintain positive work relationships with peers, management, key stakeholders and clients.
Excellent people management skills.
Ability to lead structured meetings and deliver messages to the management.
Strong analytical problem solving, priority setting, facilitation, and collaboration skills.
Excellent understanding of document control, update processes and tools.
Excellent communication skills both verbal and written.
Job Location: Greater Kolkata Area
Responsibilities
Create and incorporate a digital marketing strategy to drive awareness, traffic, leads and conversions.
Devise a PPC, affiliate, and performance marketing strategy, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).
Ensure generation of website & app traffic/searches with multi-channel & testing approach.
Setting up attribution models and multi-channel tracking.
Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.
Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to optimize and improve our marketing investments.
Coordinating with the content creation team.
Design thinking – Strong sense of design aesthetics.
Strong knowledge of SEO and SEM.
Social media analysis and building marketing strategies.
Email marketing.
Building campaign strategies.
Market Research analysis.
User sentiment analysis.
Requirements
MBA in Marketing or any other related field with a minimum of 3 years of experience in performance marketing, with experience of leading a team.
Experience in marketing automation tools like Intercom, Web Engage & Clevertap.
Good understanding of PPC, programmatic, social and affiliate-based marketing with proven results.
Strong data-driven orientation and analytical mind-set with a focus on ROI.
Comfortable working in a fast-paced environment.
Other Skills
Strong relationship building, influencing and consultation skills.
Ability to establish and maintain positive work relationships with peers, management, key stakeholders and clients.
Excellent people management skills.
Ability to lead structured meetings and deliver messages to the management.
Strong analytical problem solving, priority setting, facilitation, and collaboration skills.
Excellent understanding of document control, update processes and tools.
Excellent communication skills both verbal and written.
